Business Lessons

Keywords Make sure you are using keywords that are specific. Don’t make it too broad or you will pay too much. Make those keywords relevant. Put those good keywords in your ad. Use the different keyword search functions. (Broad Match [Exact Match] “Phrase Match”, etc) Use negative keywords   Ad call to action Why buy from you? Tell customers why you are good/better than other companies. Tell the customer what actions they need to...

Realize the biggest problem to your PPC and SEO might be a bad landing page. Or maybe your product sucks. Good, now that we got that out of the way, we can address the issue. That is the issue of abad landing page. If your product sucks, then don’t sell it anymore. A few steps to help you make a better landing page (I got these from the following source:unbounce.com)… Send different mediums to different landing pages. This will give...

While reading from this article it really hit home some of the most important things about writing Ad Copy. Here are some of my biggest insights. You need to be specific with your ad. You cannot adopt the mentality that a single ad will work for a group of different products. Even different variations of the same product deserve a unique ad group so  that you can really target a consumer searching for the product that you offer and...

This is some really great stuff. It is especially true in the tech industry but most of what I have included here works well for business in general. I have to attribute these learning from a slideshow I saw from Xobni and Dropbox: Make something that people want. (If you don’t you are wasting your time, and worse other people’s time.) A poor product-market fit cannot make up for by great marketing. A good product can work for itself...

Don’t pay for answers that will not change your decision. If you are creating a survey, for example, don’t ask questions that will not affect your decision once you find the answer to the question.