Product Redesign


The Pomade Story It was December of 2014 when I decided to get a Macklemoresque hairstyle. You know, the super short hair on the sides, and the relatively long hair on the top. This is when I learned that you need something called pomade to sport this kind of hairstyle. Pomade is a cross between hair-wax and gel. This makes the hair slick nicely to the side, or to the back while not giving too much of a greasy look to it. The...

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Label Progress I was able to make some really good headway this week. Since my cans came in I was able to get the dimensions perfect and print out some test labels. I will need to reprint them since when using the die cutter I didn’t center the top and bottom labels correctly. This is to be printed on a brown paper with some texture in it. Here is what I have so far. Style Guide Design I have also been working on the book design...

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I am going to be rebranding a pomade product for the Grant’s Golden Brand Pomade company. Their product seem to be a good idea, but their execution could use some improvement.

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What do you think of when you hear the word pomade? If you know what it is, you probably think of a well groomed guy. So why do so many pomade packages have such ugly designs to them when the people who use them have such good style?

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