Know your target market. You will want to do all of your actions around them. demographics psycographics   Don’t skip setting up analytics correctly. You can make more/save more but doing it right from the start. Set up goals. (Use Google analytics for this.) Make sure that your copy/subject is interesting

Keywords Make sure you are using keywords that are specific. Don’t make it too broad or you will pay too much. Make those keywords relevant. Put those good keywords in your ad. Use the different keyword search functions. (Broad Match [Exact Match] “Phrase Match”, etc) Use negative keywords   Ad call to action Why buy …

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