Keywords
- Make sure you are using keywords that are specific. Don’t make it too broad or you will pay too much.
- Make those keywords relevant.
- Put those good keywords in your ad.
- Use the different keyword search functions. (Broad Match [Exact Match] “Phrase Match”, etc)
- Use negative keywords
Ad call to action
- Why buy from you? Tell customers why you are good/better than other companies.
- Tell the customer what actions they need to take.
Ads
- Invest more in better ads.
- Test different ads
- Make the display URL look good!
- Send customers to the most relevant landing page
Campaign
- Organize the campaign with specific adgroups
- Use correct location targeting
- Make your adgroups so specific that using a keyword in two places doesn’t make sense
Remember
- Remember the customer. They are the reason for the company.
- You want more sales, not necessarily more traffic.